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VISUAL MERCHANDISING Mirror and soul of a point of sales. Technical and manual
	This book speaks about the aesthetic aspects to setting a window shop and the internal visual in a store.

	the psychological components the reactions of the customer how the colors can influence the man how the light can be involved inform how to use the materials little practical stratagems for the settings Interview to visual merchandiser and marketing men Case History Year: 2011 Author: Gianfranco Giacoma-Caire		Special Price 49,00 € (+ delivery charges)


Size A4
231 pages		*112* drawings	*450* photos

Read the first pages of the book "VISUAL MERCHANDISING" by Gianfranco Giacoma-Caire: the index and the preface written by a famous italian giornalist Felice Fava. WHAT IS VISUAL MERCHANDISING? The Visual Merchandising is a marketing technique that uses visual communication, it brings to life the product at the point of sale by making it the “speaking” protagonist.

VISUAL MERCHANDISING Mirror and soul of a point of sales. Technical and manual